All work
Case study
The Purple Quran / E-commerce
6,000 copies sold during Ramadan.
Client
The Purple Quran
E-commerce
Services
Sales Strategy | Shopify Fulfilment | Email Marketing | Influencer Marketing
Visual gallery
The Purple QuranBetter
Sales Strategy
Shopify FulfilmentBetter
Email Marketing
Influencer MarketingBetter
E-commerce
The challenge
Launching a brand new translation in an already crowded market.
The Purple Quran team had created a meaningful new English translation, but the commercial infrastructure behind the launch still needed to be built. From fulfilment systems and email marketing to creator partnerships and sales sequencing, every part of the operation had to perform simultaneously during Ramadan.
Our approach
What we did, step by step.
- 01Approached the launch as a full product launch, not a single campaign
- 02Combined sales architecture, Shopify fulfilment and Ramadan email sequencing
- 03Rolled out a 15-creator influencer programme designed to sustain momentum all month
The result
Copies sold — 6,000
6,000
copies sold
15
creators activated
16.87%
increased conversion rate
Check other projects
More projects
Next step
Thirty minutes. One honest look at your email.
We'll walk through your flows, your list and your last few campaigns, and tell you what we'd do first. No deck, no obligation.