All work
Case study
Nusuk / Non-profits
High-intent traffic converted into app growth.
Client
Nusuk
Non-profits
Services
Influencer Management | Campaign Execution | Performance Tracking | Creator Strategy
Visual gallery
NusukBetter
Influencer Management
Campaign ExecutionBetter
Performance Tracking
Creator StrategyBetter
Non-profits
The challenge
Racing towards 100M downloads for the official Nusuk app.
Nusuk, the official platform of Saudi Arabia's Ministry of Hajj & Umrah, needed app downloads across multiple Muslim markets. The challenge was turning pilgrimage intent into action through trusted creators across countries, cultures, and languages.
Our approach
What we did, step by step.
- 01Managed the campaign end-to-end during Ramadan
- 02Sourced 17 creators across 7 countries, handling negotiations, briefs and approvals
- 03Tracked performance across Instagram, TikTok and YouTube in 3 languages
The result
App downloads — 2K
2K
app downloads
3M
impressions
45%
click-to-download rate
Check other projects
More projects
Next step
Thirty minutes. One honest look at your email.
We'll walk through your flows, your list and your last few campaigns, and tell you what we'd do first. No deck, no obligation.