All work
Case study
Little Pilgrims / E-commerce
A first-to-market product launch with 3,000+ units sold in two months.
Client
Little Pilgrims
E-commerce
Services
Sales Strategy | Email Marketing | Paid Ads
Visual gallery
Little PilgrimsBetter
Sales Strategy
Email MarketingBetter
Paid Ads
E-commerceBetter
The challenge
Selling a product Muslim parents had never searched for before.
Little Pilgrims wasn't launching into an existing category. There was no search demand, no competitor benchmark, no ready-made audience waiting to compare options. The product had to explain itself, earn trust, and create desire all at the same time. For Muslim parents, this was not just another children's toy — it had to feel safe, meaningful, Islamic, and worth bringing into the home.
Our approach
What we did, step by step.
- 01Built the reason to care instead of shouting “new product” — warmed the audience before launch
- 02Used email to turn interest into intent
- 03Used paid creative to show the product through the child's experience
The result
Units sold — 5K
5K
units sold
60 days
sell-out campaign
60%
increase in sales
Check other projects
More projects
Next step
Thirty minutes. One honest look at your email.
We'll walk through your flows, your list and your last few campaigns, and tell you what we'd do first. No deck, no obligation.